Omnichannel user experience design case studies

A collection of user experience design projects completed in an agency and freelance environment. These projects focus on digital experiences for clients operating as omnichannel entities. The goal of each project was to simultaneously deliver relevant and timely information and have a positive impact on performance metrics.

University of Illinois

Project Introduction

The Illinois app is the University of Illinois Urbana-Champaign’s official campus app. The app benefits the whole university community including the student body, faculty and staff, alumni, and visitors. The Illinois app is part of the Rokwire project, led by the Smart, Healthy, Communities Initiative. Rokwire is an open source platform for creating mobile apps. In determining the product road map for the Illinois App, the Smart, Healthy, Communities Initiatives Office at the University of Illinois is soliciting app ideas and feedback. One of the primary focuses is elevating the campus tour experience for those who are on campus and those who are off campus.

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EPB 

Project introduction

EPB is a regional utility provider located in Chattanooga, Tennessee that serves counties in Tennessee and Georgia. They offer electric services along with fiber services such as internet, television, and phone. Innovation is not usually associated with utility providers; however, EPB was the first company in the United States to install a community-wide fiber network. As a technology provider with award-winning customer service, the team at EPB reached out to partner with the agency to create a digital experience that meets and exceeds customer expectations.

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Capital Bank

Project introduction

Capital Bank was a regional bank with locations in Tennessee, Virginia, North Carolina, South Carolina, and Florida. They offered deposit products, consumer loans, business loans, and other financial services. Capital Bank desired to craft a pleasurable and delightful experience that enhanced the customer-centric mission they strive to achieve.

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